Vespucci

Vespucci is a leading motorcycle helmet and scooter specialist in the Netherlands, offering premium brands like Roof, Scorpion, AGV, and Shark. They also sell Vespa scooters and motorcycle accessories with same-day delivery for orders before 11:00.

Industry

Motorcycle Equipment & Scooters

Location

Netherlands

Products

700+ helmets, accessories & Vespa scooters

Platform

WooCommerce

Specialization

Premium motorcycle helmets & Vespa dealer

18% increase in conversion rate during 3-month A/B test

45% faster product discovery - average search time reduced from 3.8 to 2.1 minutes

22% reduction in customer support inquiries about product compatibility

"We were honestly surprised by how much TextAtlas changed things for us. Our customers are finding specific products way faster now and see an uptick in sales. It also gives us ease of mind to off load all this heavy work from our WordPress site"

Challenge

With 700+ products including helmet models across multiple brands, Vespa scooters, and accessories with various sizes and safety certifications (ECE 22-06), customers struggled to find products matching their specific needs using traditional search.

Solution

TextAtlas implemented AI-powered semantic search that understands motorcycle terminology, helmet types, and brand relationships, enabling searches like 'system helmet for touring' or 'carbon fiber sport helmet ECE certified'.

The Challenge of Premium Helmet Shopping

Vespucci faced a unique challenge: helping customers navigate their extensive collection of premium motorcycle helmets from brands like Roof, Scorpion, AGV, and Shark. With thousands of models varying by type (integral, system, jet), safety certifications (ECE 22-06), sizes, and specific motorcycle compatibility, traditional keyword search left customers frustrated and often unable to find their ideal helmet.

AI Search Transforms Customer Experience

During our 3-month beta test with TextAtlas, Vespucci saw remarkable improvements in customer product discovery. The AI-powered semantic search understood complex motorcycle terminology and helmet specifications, allowing customers to search naturally for “lightweight carbon touring helmet” or “ECE 22-06 system helmet for BMW adventure bikes.”

Measurable Business Impact

The results were impressive: conversion rates increased by 18%, while customer search time decreased by 45% - from an average of 3.8 minutes to 2.1 minutes. Additionally, customer support inquiries about product compatibility dropped by 22%, allowing the team to focus on higher-value customer interactions.

Business Details:

  • Industry: Motorcycle Equipment & Scooters
  • Location: Netherlands
  • Products: 700+ helmets, accessories & Vespa scooters
  • Platform: WooCommerce
  • Specialization: Premium motorcycle helmets & Vespa dealer

With TextAtlas, Vespucci continues to lead the Dutch motorcycle equipment market, providing customers with an intuitive shopping experience that matches the quality of their premium helmet collection. Their success demonstrates how AI-powered search can transform specialized e-commerce businesses.